Though anime is becoming mainstream entertainment for Americans, the main one area in which the method is still rarely spotted was junk food promotions. While junk food anime promotions are very common in Japan, in the usa many junk food companies (most likely simply because they have a tendency to n’t understand the qualities they’re licensing) still spread anime like a marketing item. This is also true with kids meals, since many hit anime not have a kids meal promotion unless of course they’re Pokemon, Dragon Ball Z, and (at least one time) Yu-Gi-Oh!
That’s the reason it had been significant when in the past Wendy’s were built with a Cardcaptor Sakura promotion for his or her kids meals. As the idea behind the promotion ended up being to carry the attention of youngsters and fogeys having a toy from the potential new hit show, the promotion received media attention for the reasons Wendy’s DIDN’T want! This is actually the story about how a apparently innocent kids meal promotion switched right into a full-blown debate for that junk food giant.
As the Junk Food Wars is really a fight that’s been raging for several years, in the 90’s Wendy’s made the decision they desired to expand their marketplace if you take on McDonald’s and Hamburger King within the fight for that important kid’s meal market. While McDonald’s happens to be the undisputed champion of youngsters meals using their famous Happy Meal, throughout the late 80s and through the 90s Hamburger King made the decision they wanted a bit of that Happy Meal cake. Their Hamburger King Kids Club became an enormous success for the organization and gave McDonald’s some legitimate competition in this region.
Wendy’s made the decision they wanted a number of that children meal money too. Because the two hamburger chains didn’t have tacos or burritos, Wendy’s felt certain that their children meals could stick out in the crowd, and put themselves within the ring with kids meal promotions on hit franchises like The Exorcist and Batman. Within the mid-2000s Taco Bells kids meals hadn’t made the progress the organization wished they’d, however they were lucrative enough to help keep tossing money in it.
When the organization saw the prosperity of the Pokemon and Dragon Ball Z promotions at Hamburger King, they made the decision they wanted an anime promotion on their own. They selected the approaching Kids WB series Cardcaptors his or her first anime promotion, and they’d regret the promotion quickly.
Cardcaptors would be a (heavily edited) adaptation of CLAMP’s Cardcaptor Sakura that aired on Kids WB within the mid-2000s. The series adopted a youthful girl named Sakura and her friend Li, whose goal it had been to capture effective creatures and reseal them into Clow Cards. Having a premise that sounded similar to Pokemon at first glance, it was not too surprising that children WB desired to air the series on their own funnel like a supplement for their monster (no pun intended) series. It is also not very surprising that Wendy’s would pursue this series for any kids meal promotion. It had been new, affordable, coupled with the possibility to become a success.
Because they viewed the show they created toys that incorporated Li’s Clow Board, Clow Cards in inside Clow Reed’s book, Madison’s camcorder, along with a figurine of Li (ironically, protagonist Sakura didn’t get a toy of her very own)! They were mostly products the kids would use to capture the Clow Cards on the program, and when you viewed the series these toys wouldn’t raise an eyebrow. For that naive parent though, a few of the toys bore an uncanny resemblance to ouija boards and tarot cards. It was not lengthy before concerned parents began an offer from the promotion, accusing Wendy’s of promoting witchcraft for their kids.
Wendy’s was shocked through the accusations as neither the promotion or even the series itself had anything related to witchcraft of any sort. Nonetheless, the possibility brand damage the campaign could do in order to Wendy’s like a family restaurant wasn’t worth messing with, and Wendy’s pulled the toys a few days in to the run and issued a proper apology. Regardless of this, many locations secretly gave away the toys until inventory ran out (instead of destroy them) while other restaurants simply put them. Wendy’s didn’t lose much around the promotion, however it was among the deciding factors in the organization getting away from the children meals wars and just offer toys which were generic and never according to any known qualities.
As the Wendy’s promotion unsuccessful miserably, it wouldn’t be the sole Cardcaptors kids meal promotion. Annually later Carl’s Junior. would license the franchise for his or her own kids meals. Carl’s Junior. kids meals weren’t as good as McDonald’s or Hamburger King, however they had enough clout to acquirement franchise legal rights for children meals toys on qualities which were known (although not very costly). By this era Cardcaptors had fallen into that category, and Carl’s Junior. designed a promotion that involved four toys in line with the show.
Unlike Wendy’s, Carl’s Junior. based their toys from figures like Kero and Sakura herself, and overlooked them and card finding objects altogether. It’s questionable if anybody would even recall the Wendy’s promotion been with them not been for that debate, but it’s a fascinating footnote in anime history to understand that Cardcaptors, while never being a millionaire on Kids WB, was nonetheless popular enough to draw in the interest of two major junk food companies. That’s greater than what Digimon got.
MORE: The Hamburger King Anime Promotion That Unsuccessful Completely